Vintage Visibility Webinar

Press, Social, and Local Momentum (for Vintage Store Day & Beyond)

Join us on April 22nd, and leave with a plan for press & a strategy for social you can actually execute.

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A 90-minute webinar for vintage store owners

Learn how to pitch your shop to local press and promote your events with a social strategy that builds real local buzz.

We’ll get you prepped for Vintage Store Day, using strategies that you can extend into any event you plan in the future.

📍 Virtual (Live Webinar + Link to Recording)

📆 Wednesday, April 22

⏰ 2pm ET / 1pm CT / 11am PT

⭐️ $5 to register

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Make VSD your best day of the year

This webinar helps you turn your shop’s VSD plans into a story your city actually wants to cover, then back it up with social content that brings people in.

Vintage Store Day

Saturday, May 16, 2026

Vintage Visibility Webinar

Wednesday, April 22, 2026

Webinar Recording Available

To those who register

What you'll walk away with:

- Deeper understanding of how to land press for your vintage store

- Simple press release template for Vintage Store Day (that you can reuse for other events)

- Social media guidelines that ensure your Vintage Store Day events get seen

- Content ideas to promote your plans and drive local momentum

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This workshop is for you if:
  • You want more foot traffic on Vintage Store Day
  • You are planning anything special - even something small like a sale, curated rack, treats, pop-ups, or a collaboration
  • PR has felt intimidating and you want a clear, realistic way to start

No PR background required. No giant following required. You just need an in-person shop and plans to participate in Vintage Store Day.

Why this matters:

This session is designed to help you package your VSD participation into coverage-ready angles, then give you the tools to promote it in a way that helps local customers plan a visit, bring a friend, and share your shop with their community.

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Webinar Hosted by:

We’re thrilled to share expertise from the impressive planning committee behind Vintage Store Day 2026:

Co-Founders of Vintage Store Day

  • Kyla Embrey and Sarah Azzouzi, Lost Girls Chicago
    Emma Lewis, Rare Form Chicago

Marketing Team for Vintage Store Day

  • Emily Stochl, Pre-Loved (Hosting “How to Land Press”)
  • Sloane Middleton Mann, Business of Vintage (Hosting “What to Post on Social”)

Live Q&A to follow presentations

What’s your plan for Vintage Store Day?

If you came to this webinar with solidified plans for any of the following, you’ll be set up for success:

  • A local crawl with other vintage stores in your area (this was the most published press angle from 2025!)
  • A special VSD offer, like a sale, featured rack, pop-up, treats, or an in-store moment
  • An idea for how to make VSD feel different from any other day you open your store

Do not have your plan finalized yet? Come anyway. You will leave with some great ideas & inspiration for action.

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Frequently asked questions

Is this webinar live?

Yes on Wednesday, April 22 at 2pm ET / 1pm CT / 11am PT. You will also receive the recording if you buy a ticket.

What if I cannot attend at that time?

Register anyway, as the recording will be shared.
I have never pitched press before. Will this still work for me?

Yes. We will keep it straightforward and actionable, with examples you can adapt quickly.
What if my shop is not doing a big event?

That is completely fine. A strong pitch can be built around simple participation, a small offer, a shop highlight, or a neighborhood route.
Are refunds available?

No, all sales are final and non-refundable.

Let’s make May 16 feel different.

Vintage Store Day is a celebration of the shops that make neighborhoods cooler, more creative, and more human.

Join us on April 22nd, and leave with a plan for press & a strategy for social you can actually execute.

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